Account-Based Marketing Course

Strategically target your accounts with personalized experiences in minutes

ABM Foundations

over 1 year ago

What is Account-Based Marketing?

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over 1 year ago

Setting Your ABM Campaign Objective

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over 1 year ago

Identifying Your ICP

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over 1 year ago

Defining and Segmenting Your Audience

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over 1 year ago

Compiling Your Target Accounts

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over 1 year ago

Sourcing Key Contacts at Your Target Accounts

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over 1 year ago

Audience Segmentation Exercise

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ABM Campaign Worksheet

Plan your account-based marketing (ABM) campaigns using this worksheet.

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Personalization

over 1 year ago

Personalizing Your One-to-One Content Experience

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over 1 year ago

Personalized Content Experiences for Marketing

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over 1 year ago

Mapping Content to Your ABM Campaign

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over 1 year ago

Adding Stream Sections

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Dynamic Personalization

over 1 year ago

Inbound vs. Outbound Dynamic Personalization

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over 1 year ago

Configuring the 6sense Personalizer App

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over 1 year ago

Using 6sense for Dynamic Personalization

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over 1 year ago

Configuring the Query String Personalizer App

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over 1 year ago

Using the Query String Personalizer for Dynamic Personalization

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Measuring ABM Program Performance

over 1 year ago

Measuring Account-Based Marketing Program Success

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over 1 year ago

Monitoring Your ABM Campaign in Uberflip

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